How to get into London Fashion Week

Friday, February 7, 2025

Attending London Fashion Week may seem like an exclusive event reserved for celebrities and industry insiders, but there are various ways for fashion enthusiasts to experience this iconic celebration of style. From understanding the accreditation process to exploring alternative events and networking opportunities, this comprehensive guide provides valuable insights into navigating the exciting world of London Fashion Week. Whether you're an aspiring designer, blogger, photographer, or simply a fashion lover, discover how you can immerse yourself in the vibrant atmosphere and make the most of this unforgettable experience.

Understanding London Fashion Week accreditation

Press and media accreditation

To qualify for press accreditation at London Fashion Week, media representatives must meet specific criteria:

Be on assignment from an established fashion publication with substantial reach

Provide published fashion-related work from the past 12 months

Submit a signed and dated commissioning letter for the current season

Agree to the British Fashion Council's terms, conditions and image usage rights

The application process involves submitting the required documentation, such as:

• Proof of assignment from an accredited publication
• Links to recently published fashion content
• Commissioning letter for LFW
• Agreement to abide by BFC's press regulations

Freelance journalists and photographers are generally not accredited. Priority is given to publications and media outlets recognized within the fashion community. Student publications are also not eligible due to high demand. Submitting an application does not guarantee accreditation, as press passes are limited.

Buyer and industry professional access

Obtaining access to London Fashion Week as a buyer or industry professional requires meeting established criteria. Buyers must work for a reputable store with a strong presence in the fashion community, demonstrated through an e-commerce platform and/or physical retail location. Providing a list of stocked brands is essential to validate the buyer's legitimacy and industry standing.

Stylists seeking accreditation must showcase recently published work in fashion publications, accompanied by proper credits. A portfolio highlighting relevant fashion clients or proof of employment within the industry strengthens the application. These requirements ensure that only qualified professionals who actively contribute to the fashion ecosystem gain access to the event.

For multi-brand showrooms, accreditation hinges on the showroom's established reputation within the fashion community. Representatives must furnish evidence of the brands they represent, attesting to their involvement in the industry. This vetting process maintains the integrity and exclusivity of London Fashion Week, fostering an environment where genuine business interactions and networking can flourish among industry insiders.

By adhering to these criteria, London Fashion Week preserves its status as a premier event, connecting key players in the fashion world. Buyers, stylists, and showroom representatives who successfully secure access can capitalize on the opportunity to view the latest collections, forge valuable relationships, and contribute to the dynamic energy that defines this iconic fashion showcase.

Influencer and content creator criteria

To gain accreditation as a social media influencer for London Fashion Week, candidates must meet specific follower count and engagement thresholds. For Instagram, fashion-related content creators need a minimum of 35,000 followers. YouTube influencers must have an average of 50,000 views per fashion video and at least 60,000 subscribers. On TikTok, a minimum of 100,000 followers is required, along with 30 fashion-related posts in the past year generating an average of 30,000-50,000 views per video.

Bloggers and website owners can qualify with over 15,000 monthly unique visitors, providing dated statistics from the last three months. Meeting these criteria ensures influencers have a substantial, engaged audience and can provide meaningful coverage of London Fashion Week to their followers.

Alternative ways to experience London Fashion Week

Attending off-schedule shows and events

While the official London Fashion Week schedule features the most well-known designers, there are numerous off-schedule shows and events that offer unique experiences for fashion enthusiasts. However, finding and accessing these shows can be a challenge.

To discover off-schedule events, start by searching online listings and social media platforms. Websites like Eventbrite and fashion-focused job boards often post announcements for these shows. Following emerging designers and fashion collectives on Instagram and Twitter can also alert you to upcoming off-schedule presentations.

Once you've identified potential shows, reach out to the event organizers or designers directly to inquire about attendance. Be prepared to provide information about your background and why you're interested in the event. Building relationships with up-and-coming designers and industry professionals can also lead to invitations to exclusive off-schedule shows.

Keep in mind that off-schedule events can vary greatly in terms of quality and production value. Research the designers and venues beforehand to ensure the show aligns with your interests and expectations. While attending off-schedule events may require more effort, they offer the chance to discover fresh talent and experience a more intimate side of London Fashion Week.

Participating in City Wide Celebration events

London Fashion Week isn't just about exclusive runway shows. The City Wide Celebration program offers over 350 events open to the public across London. These include parties, previews, gifts with purchase, special menus, and workshops at over 150 participating stores, restaurants and bars.

To experience LFW like an insider, check out the online map of City Wide Celebration activities. Plan your own fashion week itinerary by visiting designer stores, enjoying bespoke offerings, and soaking up the stylish atmosphere. Some highlights include discovering ERDEM's first menswear collection, receiving a gift with purchase at RIXO, and exploring emerging talent at London College of Fashion's open showroom. With the City Wide Celebration, London Fashion Week becomes accessible to all fashion lovers looking to join the excitement.

Volunteering opportunities

Finding volunteer positions at London Fashion Week can be challenging for those new to the industry. Many opportunities are not widely advertised, making it difficult to know where to look.

To find these coveted volunteer roles, start by reaching out directly to fashion PR firms, designers, and event venues. Inquire if they need any additional help during fashion week and express your interest in volunteering. Provide a brief background about yourself and why you want to get involved.

You can also search online for volunteer postings on fashion job boards and event listing sites. Keep an eye out for calls for LFW volunteers on social media as well. Following the British Fashion Council and other industry organizations is a good way to stay informed.

When applying, be prepared to submit a CV highlighting any relevant experience, such as previous fashion internships or events you've worked at. Emphasize your passion for fashion and willingness to work hard. Many volunteer roles involve long hours and grunt work, but the exposure and networking opportunities make it worthwhile for those looking to break into the industry.

Networking and building industry connections

Leveraging social media

Gaining visibility in the fashion community can be a challenge, especially for emerging designers and industry newcomers. Social media platforms like Instagram and TikTok have become powerful tools to showcase your work and connect with potential collaborators, buyers, and fans.

To make the most of these platforms, focus on creating engaging, high-quality content that showcases your unique style and perspective. Develop a consistent aesthetic across your posts, using eye-catching visuals and informative captions. Interact with your followers by responding to comments and messages, and actively participate in relevant fashion conversations and trends.

Collaborating with established influencers and tastemakers can also help boost your exposure. Reach out to those whose style aligns with your brand and propose creative partnerships, such as styled shoots or product features. Attend industry events and use relevant hashtags to join the conversation and get noticed by key players in the fashion world.

Building a strong, authentic presence on social media takes time and effort, but it can open doors to exciting opportunities in the fashion industry. Stay true to your vision, engage with your community, and let your passion shine through in every post.

Collaborating with emerging designers

Working with up-and-coming fashion brands can be a strategic way to get your foot in the door at London Fashion Week. Emerging designers are often eager to collaborate and open to creative partnerships that can help them gain exposure during this high-profile event.

However, it's important to remember that these designers may have limited resources and tight budgets. They may not be able to offer the same level of compensation or perks as established brands.

The key is to approach these collaborations with a win-win mindset. Offer your skills, network, and platform to help showcase their designs. In return, negotiate for opportunities like attending their show, meeting key players, or receiving pieces to feature in your content. By establishing mutually beneficial relationships with rising stars, you can gradually build your reputation and unlock access to the wider LFW experience.

Attending fashion industry events year-round

Participating in fashion events outside of London Fashion Week is crucial for building connections and growing your network in the industry. Trade shows, fashion weeks in other cities, and even smaller local events provide valuable opportunities to meet designers, buyers, and media professionals in a more intimate setting.

However, attending these events can be challenging, especially for those just starting out. Travel costs, time commitments, and simply getting access can be barriers. It's important to be strategic and selective about which events will provide the most value for your goals.

Despite the challenges, making the effort to participate in the wider fashion calendar can pay off in the long run. You never know who you might meet or what opportunities could arise from a chance encounter at an event. Consistently showing up and making yourself known as an active participant in the fashion community will help establish your credibility and open doors for future collaborations and partnerships.

Use Orizair for a private jet experience

Attending London Fashion Week is an exciting but hectic experience. Between the packed schedule of shows, events and parties, it can be challenging to find moments to relax and recharge.

This is where Orizair comes in. By booking a private jet through their simple, user-friendly platform, you can transform your fashion week experience. Imagine flying to London with a group of colleagues or friends in the comfort of a luxurious private cabin.

You'll arrive refreshed and ready to take on the week, avoiding the stress and hassles of commercial travel. And when it's time to head home, your private jet will be waiting, allowing you to unwind and process the week's events in peace.

With Orizair, elevated travel becomes an integral part of your London Fashion Week adventure, enhancing every aspect of this unforgettable experience.

Attending London Fashion Week may seem out of reach, but with some determination and creativity, fashion enthusiasts can find ways to experience this iconic event. From volunteering and attending off-schedule shows to leveraging social media and networking year-round, there are opportunities to immerse yourself in the vibrant atmosphere. And for those seeking a truly elevated experience, Orizair's private jet service can transform your fashion week journey, allowing you to arrive refreshed and ready to take on the excitement in style.